RATCHET
Skip to main content

The truth about shooting in one take

Experiment #101 · closed · published 4/11/2026, 8:33:00 AM

What happened

Creative features

  • hookTypeclaim
  • lengthBucket10_20m
  • thumbnailArchetypeobject_hero
  • publishSlotweekend_am
  • formatvlog
  • topicCluster1

Confounds the baseline knew

  • Followers at publish18,870
  • Days since previous post2
  • Channel age at publish (days)141
  • Local publish time4/11/2026, 8:33:00 AM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

34

Baseline expected

129

Residual reward

-2.22σ

raw -2.22σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)3410,710020
24h195,891010
72h278,568010

What changed in the posterior

  • Post missed its baseline by 2.22σ. Moved: format:vlog -0.120, publish_slot:weekend_am -0.101, hook_type:claim -0.099.

    • vlog-0.022-0.142 Δ-0.120±0.29
    • weekend_am0.1840.083 Δ-0.101±0.31
    • claim0.032-0.067 Δ-0.099±0.29
    • topic_10.049-0.048 Δ-0.097±0.28
    • 10_20m0.062-0.009 Δ-0.071±0.27
    • object_hero-0.323-0.386 Δ-0.063±0.29
    • weekend_pm0.2880.339 Δ+0.051±0.30
    • interview0.1570.203 Δ+0.046±0.28
    • topic_70.2550.295 Δ+0.040±0.33
    • topic_30.3270.366 Δ+0.039±0.31
    • story_cold_open0.2290.263 Δ+0.033±0.29
    • topic_6-0.430-0.456 Δ-0.027±0.34
    • commentary-0.216-0.190 Δ+0.026±0.29
    • 1_4m-0.0240.000 Δ+0.024±0.27
    • number_list-0.325-0.302 Δ+0.024±0.29
    • topic_5-0.111-0.089 Δ+0.023±0.32
    • topic_40.1940.217 Δ+0.023±0.28
    • 20m_plus0.0300.051 Δ+0.021±0.30
    • topic_0-0.098-0.117 Δ-0.019±0.29
    • text_dominant0.0780.097 Δ+0.019±0.27
    • none0.0090.028 Δ+0.018±0.29
    • weekday_am-0.140-0.123 Δ+0.018±0.28
    • list-0.059-0.042 Δ+0.017±0.31
    • demo_first-0.125-0.113 Δ+0.013±0.28
    • face_reaction0.0930.106 Δ+0.012±0.27
    • before_after0.1420.130 Δ-0.012±0.31
    • tutorial0.0090.017 Δ+0.008±0.28
    • topic_2-0.187-0.194 Δ-0.007±0.29
    • 4_10m-0.258-0.264 Δ-0.007±0.29
    • under_60s0.1890.196 Δ+0.007±0.29
    • weekday_pm-0.075-0.069 Δ+0.007±0.27
    • question0.1290.135 Δ+0.005±0.29
    • shorts0.1310.128 Δ-0.003±0.29
    • contrarian0.0590.058 Δ-0.001±0.29
    • weekday_late-0.257-0.257 Δ-0.000±0.29
← Back to the experiment ledger