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Why does shooting in one take

Experiment #105 · closed · published 4/16/2026, 5:36:00 PM

What happened

Creative features

  • hookTypequestion
  • lengthBucket20m_plus
  • thumbnailArchetypetext_dominant
  • publishSlotweekday_pm
  • formatvlog
  • topicCluster6

Confounds the baseline knew

  • Followers at publish19,199
  • Days since previous post2
  • Channel age at publish (days)146
  • Local publish time4/16/2026, 5:36:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

65

Baseline expected

110

Residual reward

-0.88σ

raw -0.88σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)6534,125030
24h3618,769020
72h5227,300030

What changed in the posterior

  • Post missed its baseline by 0.88σ. Moved: topic_cluster:topic_6 -0.040, hook_type:question -0.024, format:vlog -0.023.

    • topic_6-0.462-0.502 Δ-0.040±0.33
    • question0.1530.129 Δ-0.024±0.28
    • vlog-0.138-0.161 Δ-0.023±0.28
    • 20m_plus0.1030.085 Δ-0.018±0.29
    • text_dominant0.1110.097 Δ-0.013±0.26
    • weekday_pm-0.091-0.102 Δ-0.012±0.26
    • interview0.1320.142 Δ+0.010±0.28
    • number_list-0.279-0.271 Δ+0.008±0.28
    • story_cold_open0.2710.279 Δ+0.008±0.29
    • tutorial0.0250.032 Δ+0.007±0.27
    • topic_40.2290.235 Δ+0.007±0.28
    • topic_70.1980.204 Δ+0.007±0.33
    • 1_4m-0.0030.003 Δ+0.006±0.27
    • topic_2-0.160-0.154 Δ+0.006±0.28
    • topic_30.3620.368 Δ+0.005±0.31
    • before_after0.1000.105 Δ+0.005±0.31
    • topic_0-0.104-0.099 Δ+0.005±0.28
    • demo_first-0.103-0.098 Δ+0.005±0.28
    • weekday_late-0.271-0.267 Δ+0.004±0.29
    • weekend_pm0.3510.355 Δ+0.004±0.29
    • under_60s0.1930.197 Δ+0.004±0.29
    • weekday_am-0.106-0.110 Δ-0.004±0.28
    • none0.0380.040 Δ+0.003±0.29
    • topic_1-0.028-0.025 Δ+0.003±0.28
    • claim-0.065-0.067 Δ-0.002±0.29
    • topic_5-0.063-0.061 Δ+0.002±0.32
    • weekend_am0.0880.090 Δ+0.002±0.31
    • 10_20m-0.037-0.035 Δ+0.002±0.27
    • 4_10m-0.285-0.283 Δ+0.002±0.29
    • object_hero-0.393-0.392 Δ+0.001±0.29
    • face_reaction0.1160.115 Δ-0.001±0.27
    • contrarian-0.006-0.005 Δ+0.001±0.29
    • shorts0.1260.127 Δ+0.000±0.29
    • list-0.039-0.039 Δ+0.000±0.31
    • commentary-0.135-0.134 Δ+0.000±0.29
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