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The night I the sponsor talk

Experiment #113 · closed · published 4/28/2026, 3:24:00 PM

What happened

Creative features

  • hookTypestory_cold_open
  • lengthBucket4_10m
  • thumbnailArchetypenone
  • publishSlotweekday_pm
  • formattutorial
  • topicCluster1

Confounds the baseline knew

  • Followers at publish19,948
  • Days since previous post1.3
  • Channel age at publish (days)158
  • Local publish time4/28/2026, 3:24:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

121

Baseline expected

112

Residual reward

+0.13σ

raw 0.13σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)12117,787060
24h679,783030
72h9714,230050

What changed in the posterior

  • Post beat its baseline by 0.13σ. Moved: hook_type:story_cold_open +0.009, format:tutorial +0.008, topic_cluster:topic_1 +0.008.

    • story_cold_open0.2500.260 Δ+0.009±0.28
    • tutorial-0.0020.006 Δ+0.008±0.27
    • topic_1-0.076-0.068 Δ+0.008±0.27
    • none0.0930.101 Δ+0.008±0.28
    • 4_10m-0.285-0.277 Δ+0.008±0.28
    • topic_0-0.119-0.125 Δ-0.006±0.27
    • weekday_pm-0.047-0.043 Δ+0.005±0.25
    • weekend_pm0.4120.408 Δ-0.004±0.29
    • shorts0.1280.124 Δ-0.003±0.28
    • before_after0.0540.051 Δ-0.003±0.30
    • topic_70.2500.253 Δ+0.003±0.32
    • demo_first-0.054-0.057 Δ-0.003±0.27
    • list0.0810.078 Δ-0.003±0.30
    • claim-0.078-0.081 Δ-0.003±0.29
    • topic_30.4430.441 Δ-0.002±0.30
    • under_60s0.1900.188 Δ-0.002±0.28
    • weekday_am-0.123-0.125 Δ-0.002±0.28
    • 1_4m-0.005-0.007 Δ-0.002±0.27
    • topic_2-0.184-0.185 Δ-0.002±0.28
    • question0.1250.124 Δ-0.002±0.28
    • 20m_plus0.1160.114 Δ-0.002±0.29
    • 10_20m0.0060.004 Δ-0.002±0.26
    • text_dominant0.1080.107 Δ-0.002±0.26
    • vlog-0.154-0.155 Δ-0.001±0.28
    • face_reaction0.0980.097 Δ-0.001±0.27
    • topic_6-0.564-0.565 Δ-0.001±0.33
    • weekend_am0.0880.090 Δ+0.001±0.30
    • contrarian-0.064-0.065 Δ-0.001±0.29
    • object_hero-0.331-0.332 Δ-0.001±0.28
    • topic_40.1730.174 Δ+0.001±0.28
    • topic_50.0990.099 Δ+0.000±0.30
    • weekday_late-0.308-0.308 Δ-0.000±0.29
    • commentary-0.164-0.164 Δ+0.000±0.28
    • interview0.1330.133 Δ-0.000±0.27
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