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The night I the sponsor talk

Experiment #128 · closed · published 5/19/2026, 9:26:00 AM

What happened

Creative features

  • hookTypestory_cold_open
  • lengthBucket1_4m
  • thumbnailArchetypetext_dominant
  • publishSlotweekday_am
  • formatlist
  • topicCluster1

Confounds the baseline knew

  • Followers at publish21,324
  • Days since previous post1.8
  • Channel age at publish (days)179
  • Local publish time5/19/2026, 9:26:00 AM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

67

Baseline expected

107

Residual reward

-0.79σ

raw -0.79σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)673,518030
24h371,935020
72h542,814030

What changed in the posterior

  • Post missed its baseline by 0.79σ. Moved: format:list -0.043, topic_cluster:topic_1 -0.031, publish_slot:weekday_am -0.028.

    • list0.016-0.027 Δ-0.043±0.28
    • topic_1-0.051-0.082 Δ-0.031±0.27
    • weekday_am-0.108-0.136 Δ-0.028±0.27
    • story_cold_open0.2000.176 Δ-0.024±0.27
    • text_dominant0.0720.052 Δ-0.020±0.26
    • 1_4m0.0170.000 Δ-0.017±0.26
    • interview0.1050.120 Δ+0.015±0.27
    • topic_2-0.111-0.101 Δ+0.010±0.27
    • tutorial0.0540.063 Δ+0.010±0.26
    • object_hero-0.365-0.356 Δ+0.009±0.27
    • before_after0.1450.153 Δ+0.008±0.30
    • claim-0.052-0.044 Δ+0.008±0.28
    • topic_6-0.532-0.525 Δ+0.008±0.32
    • weekend_am0.1280.135 Δ+0.007±0.30
    • weekday_pm-0.080-0.073 Δ+0.007±0.25
    • weekend_pm0.3450.352 Δ+0.007±0.28
    • 10_20m0.0540.061 Δ+0.007±0.26
    • 4_10m-0.233-0.227 Δ+0.007±0.27
    • shorts0.1500.157 Δ+0.006±0.27
    • vlog-0.144-0.139 Δ+0.005±0.27
    • question0.0890.094 Δ+0.005±0.28
    • topic_40.1810.186 Δ+0.005±0.27
    • topic_0-0.076-0.072 Δ+0.004±0.27
    • 20m_plus0.0660.062 Δ-0.003±0.28
    • topic_50.1040.107 Δ+0.003±0.30
    • number_list-0.131-0.128 Δ+0.003±0.26
    • face_reaction0.0700.067 Δ-0.003±0.26
    • commentary-0.177-0.174 Δ+0.003±0.28
    • demo_first-0.032-0.029 Δ+0.003±0.26
    • under_60s0.1000.102 Δ+0.003±0.27
    • topic_30.2820.280 Δ-0.002±0.27
    • weekday_late-0.281-0.279 Δ+0.002±0.29
    • contrarian-0.071-0.070 Δ+0.001±0.28
    • none0.0810.082 Δ+0.001±0.28
    • topic_70.2070.207 Δ-0.000±0.29
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