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5 things the cheap lens test

Experiment #138 · closed · published 6/2/2026, 9:10:00 AM

What happened

Creative features

  • hookTypenumber_list
  • lengthBucket10_20m
  • thumbnailArchetypeface_reaction
  • publishSlotweekday_am
  • formattutorial
  • topicCluster7

Confounds the baseline knew

  • Followers at publish22,304
  • Days since previous post1.9
  • Channel age at publish (days)193
  • Local publish time6/2/2026, 9:10:00 AM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

89

Baseline expected

112

Residual reward

-0.38σ

raw -0.38σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)8928,035040
24h4915,419020
72h7122,428040

What changed in the posterior

  • Post missed its baseline by 0.38σ. Moved: topic_cluster:topic_7 -0.024, hook_type:number_list -0.014, thumbnail_archetype:face_reaction -0.012.

    • topic_70.2350.211 Δ-0.024±0.28
    • number_list-0.089-0.103 Δ-0.014±0.26
    • face_reaction0.0570.045 Δ-0.012±0.25
    • tutorial0.007-0.004 Δ-0.011±0.25
    • weekday_am-0.140-0.149 Δ-0.009±0.26
    • 10_20m0.0720.064 Δ-0.008±0.26
    • before_after0.1340.141 Δ+0.007±0.30
    • commentary-0.087-0.081 Δ+0.006±0.27
    • topic_40.2650.270 Δ+0.005±0.26
    • topic_30.3100.315 Δ+0.005±0.27
    • contrarian-0.064-0.059 Δ+0.005±0.28
    • topic_0-0.110-0.106 Δ+0.004±0.26
    • claim-0.109-0.105 Δ+0.004±0.27
    • 1_4m-0.014-0.010 Δ+0.004±0.26
    • object_hero-0.304-0.300 Δ+0.004±0.27
    • interview0.1360.140 Δ+0.003±0.26
    • list-0.028-0.031 Δ-0.003±0.28
    • 20m_plus-0.014-0.011 Δ+0.003±0.28
    • topic_50.1060.108 Δ+0.003±0.30
    • topic_2-0.191-0.188 Δ+0.003±0.27
    • shorts0.1230.126 Δ+0.003±0.27
    • weekend_pm0.3020.304 Δ+0.002±0.28
    • demo_first-0.079-0.077 Δ+0.002±0.26
    • weekend_am0.1350.138 Δ+0.002±0.29
    • topic_6-0.535-0.533 Δ+0.002±0.32
    • weekday_pm-0.031-0.029 Δ+0.002±0.25
    • weekday_late-0.270-0.269 Δ+0.002±0.29
    • text_dominant0.0930.094 Δ+0.002±0.25
    • under_60s0.1130.115 Δ+0.002±0.26
    • vlog-0.156-0.154 Δ+0.002±0.27
    • story_cold_open0.2430.244 Δ+0.002±0.26
    • 4_10m-0.162-0.163 Δ-0.001±0.27
    • none0.0160.015 Δ-0.001±0.27
    • question0.0930.094 Δ+0.001±0.27
    • topic_1-0.084-0.084 Δ+0.000±0.26
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