RATCHET
Skip to main content

Against my thumbnail workflow

Experiment #142 · closed · published 6/7/2026, 12:08:00 PM

What happened

Creative features

  • hookTypecontrarian
  • lengthBucketunder_60s
  • thumbnailArchetypebefore_after
  • publishSlotweekend_pm
  • formattutorial
  • topicCluster7

Confounds the baseline knew

  • Followers at publish22,675
  • Days since previous post1.7
  • Channel age at publish (days)198
  • Local publish time6/7/2026, 12:08:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

161

Baseline expected

156

Residual reward

+0.06σ

raw 0.06σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)1612,254180
24h891,240040
72h1291,803160

What changed in the posterior

  • Post beat its baseline by 0.06σ. Moved: publish_slot:weekend_pm -0.023, thumbnail_archetype:before_after -0.022, topic_cluster:topic_7 -0.022.

    • weekend_pm0.2820.258 Δ-0.023±0.28
    • before_after0.2030.181 Δ-0.022±0.29
    • topic_70.2070.185 Δ-0.022±0.28
    • contrarian-0.055-0.074 Δ-0.018±0.27
    • under_60s0.0720.054 Δ-0.018±0.26
    • tutorial-0.000-0.015 Δ-0.015±0.25
    • commentary-0.061-0.053 Δ+0.008±0.27
    • 10_20m0.0700.077 Δ+0.007±0.25
    • topic_6-0.429-0.423 Δ+0.006±0.31
    • object_hero-0.301-0.295 Δ+0.006±0.27
    • none0.0120.018 Δ+0.006±0.27
    • weekday_pm-0.046-0.040 Δ+0.006±0.24
    • story_cold_open0.2510.256 Δ+0.005±0.26
    • weekday_am-0.164-0.159 Δ+0.005±0.26
    • topic_50.0170.022 Δ+0.005±0.30
    • shorts0.0650.061 Δ-0.004±0.27
    • 1_4m0.0070.011 Δ+0.004±0.26
    • weekday_late-0.224-0.221 Δ+0.004±0.28
    • claim-0.157-0.154 Δ+0.003±0.27
    • number_list-0.096-0.093 Δ+0.003±0.26
    • weekend_am0.1590.162 Δ+0.003±0.29
    • topic_30.3090.311 Δ+0.003±0.27
    • face_reaction0.0450.047 Δ+0.003±0.25
    • vlog-0.150-0.148 Δ+0.002±0.27
    • question0.1480.150 Δ+0.002±0.27
    • topic_2-0.187-0.185 Δ+0.002±0.27
    • 20m_plus-0.038-0.036 Δ+0.002±0.28
    • demo_first-0.084-0.086 Δ-0.002±0.26
    • list-0.033-0.032 Δ+0.001±0.28
    • text_dominant0.0470.048 Δ+0.001±0.25
    • 4_10m-0.105-0.106 Δ-0.001±0.27
    • interview0.1860.187 Δ+0.001±0.26
    • topic_40.2700.269 Δ-0.001±0.26
    • topic_0-0.088-0.087 Δ+0.001±0.26
    • topic_1-0.092-0.092 Δ-0.000±0.26
← Back to the experiment ledger