RATCHET
Skip to main content

The truth about my thumbnail workflow

Experiment #146 · closed · published 6/13/2026, 9:12:00 AM

What happened

Creative features

  • hookTypeclaim
  • lengthBucket20m_plus
  • thumbnailArchetypebefore_after
  • publishSlotweekend_am
  • formatshorts
  • topicCluster3

Confounds the baseline knew

  • Followers at publish23,107
  • Days since previous post1.7
  • Channel age at publish (days)204
  • Local publish time6/13/2026, 9:12:00 AM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

88

Baseline expected

155

Residual reward

-0.94σ

raw -0.94σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)8846,200040
24h4825,410020
72h7036,960040

What changed in the posterior

  • Post missed its baseline by 0.94σ. Moved: thumbnail_archetype:before_after -0.073, topic_cluster:topic_3 -0.053, publish_slot:weekend_am -0.052.

    • before_after0.1740.101 Δ-0.073±0.28
    • topic_30.3100.257 Δ-0.053±0.26
    • weekend_am0.1470.095 Δ-0.052±0.29
    • shorts0.049-0.002 Δ-0.051±0.27
    • claim-0.125-0.174 Δ-0.049±0.26
    • 20m_plus-0.046-0.092 Δ-0.046±0.27
    • topic_70.1580.193 Δ+0.035±0.28
    • weekday_late-0.230-0.209 Δ+0.021±0.28
    • object_hero-0.249-0.230 Δ+0.020±0.27
    • weekday_pm-0.032-0.016 Δ+0.016±0.24
    • 4_10m-0.113-0.099 Δ+0.014±0.26
    • text_dominant0.0360.050 Δ+0.014±0.25
    • face_reaction0.0560.069 Δ+0.013±0.25
    • interview0.2140.226 Δ+0.013±0.25
    • topic_5-0.0040.009 Δ+0.012±0.30
    • story_cold_open0.2270.239 Δ+0.012±0.26
    • topic_0-0.037-0.048 Δ-0.012±0.25
    • question0.1340.145 Δ+0.011±0.27
    • tutorial0.0000.009 Δ+0.008±0.25
    • list-0.042-0.035 Δ+0.007±0.28
    • under_60s0.0330.039 Δ+0.006±0.26
    • topic_40.2520.246 Δ-0.006±0.26
    • demo_first-0.095-0.089 Δ+0.006±0.26
    • topic_2-0.155-0.149 Δ+0.006±0.26
    • weekday_am-0.126-0.130 Δ-0.004±0.26
    • none-0.010-0.006 Δ+0.004±0.27
    • weekend_pm0.2480.244 Δ-0.004±0.28
    • topic_6-0.421-0.425 Δ-0.003±0.31
    • topic_1-0.096-0.099 Δ-0.002±0.25
    • 10_20m0.0730.075 Δ+0.002±0.25
    • contrarian-0.021-0.022 Δ-0.002±0.27
    • number_list-0.113-0.114 Δ-0.001±0.26
    • commentary-0.068-0.069 Δ-0.001±0.27
    • 1_4m0.0590.060 Δ+0.000±0.25
    • vlog-0.146-0.146 Δ+0.000±0.26
← Back to the experiment ledger