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This changes the home studio rebuild

Experiment #148 · closed · published 6/16/2026, 12:45:00 PM

What happened

Creative features

  • hookTypeclaim
  • lengthBucket10_20m
  • thumbnailArchetypeobject_hero
  • publishSlotweekday_pm
  • formatshorts
  • topicCluster5

Confounds the baseline knew

  • Followers at publish23,342
  • Days since previous post2
  • Channel age at publish (days)207
  • Local publish time6/16/2026, 12:45:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

43

Baseline expected

129

Residual reward

-1.83σ

raw -1.83σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)4313,545020
24h247,450010
72h3410,836020

What changed in the posterior

  • Post missed its baseline by 1.83σ. Moved: topic_cluster:topic_5 -0.063, thumbnail_archetype:object_hero -0.045, format:shorts -0.039.

    • topic_50.007-0.055 Δ-0.063±0.29
    • object_hero-0.230-0.274 Δ-0.045±0.26
    • shorts-0.001-0.040 Δ-0.039±0.26
    • claim-0.174-0.212 Δ-0.038±0.26
    • 10_20m0.0750.041 Δ-0.034±0.25
    • weekday_pm-0.016-0.040 Δ-0.024±0.24
    • list-0.036-0.020 Δ+0.016±0.28
    • face_reaction0.0690.083 Δ+0.014±0.25
    • number_list-0.114-0.101 Δ+0.013±0.25
    • text_dominant0.0490.061 Δ+0.012±0.25
    • topic_1-0.098-0.087 Δ+0.012±0.25
    • topic_70.1930.204 Δ+0.011±0.28
    • demo_first-0.090-0.080 Δ+0.010±0.26
    • under_60s0.0390.048 Δ+0.009±0.26
    • weekend_am0.0950.104 Δ+0.008±0.29
    • 20m_plus-0.092-0.084 Δ+0.008±0.27
    • topic_30.2570.266 Δ+0.008±0.26
    • topic_0-0.048-0.041 Δ+0.007±0.25
    • before_after0.1010.108 Δ+0.007±0.28
    • weekend_pm0.2430.250 Δ+0.007±0.27
    • 1_4m0.0600.066 Δ+0.007±0.25
    • contrarian-0.022-0.016 Δ+0.006±0.27
    • topic_40.2460.252 Δ+0.006±0.26
    • topic_6-0.424-0.418 Δ+0.006±0.31
    • story_cold_open0.2390.245 Δ+0.006±0.26
    • question0.1450.139 Δ-0.005±0.27
    • interview0.2270.231 Δ+0.005±0.25
    • tutorial0.0090.014 Δ+0.005±0.25
    • none-0.006-0.002 Δ+0.004±0.27
    • topic_2-0.149-0.145 Δ+0.004±0.26
    • vlog-0.146-0.142 Δ+0.004±0.26
    • 4_10m-0.098-0.096 Δ+0.002±0.26
    • commentary-0.069-0.066 Δ+0.002±0.27
    • weekday_am-0.130-0.129 Δ+0.001±0.26
    • weekday_late-0.209-0.209 Δ+0.001±0.28
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