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The truth about my thumbnail workflow

Experiment #149 · closed · published 6/16/2026, 3:34:00 PM

What happened

Creative features

  • hookTypeclaim
  • lengthBucket20m_plus
  • thumbnailArchetypeface_reaction
  • publishSlotweekday_pm
  • formatinterview
  • topicCluster1

Confounds the baseline knew

  • Followers at publish23,351
  • Days since previous post0.3
  • Channel age at publish (days)207
  • Local publish time6/16/2026, 3:34:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

106

Baseline expected

130

Residual reward

-0.35σ

raw -0.35σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)10655,650050
24h5830,607030
72h8544,520040

What changed in the posterior

  • Post missed its baseline by 0.35σ. Moved: length_bucket:20m_plus -0.007, topic_cluster:topic_1 -0.007, hook_type:claim -0.006.

    • 20m_plus-0.084-0.091 Δ-0.007±0.27
    • topic_1-0.087-0.093 Δ-0.007±0.25
    • claim-0.212-0.218 Δ-0.006±0.26
    • face_reaction0.0830.079 Δ-0.004±0.25
    • interview0.2310.227 Δ-0.004±0.25
    • weekday_pm-0.040-0.043 Δ-0.003±0.24
    • question0.1390.142 Δ+0.003±0.27
    • weekend_am0.1040.106 Δ+0.002±0.29
    • 1_4m0.0660.068 Δ+0.002±0.25
    • 10_20m0.0410.043 Δ+0.002±0.25
    • under_60s0.0480.050 Δ+0.002±0.26
    • commentary-0.066-0.065 Δ+0.002±0.27
    • topic_5-0.055-0.054 Δ+0.002±0.29
    • before_after0.1080.110 Δ+0.001±0.28
    • topic_0-0.041-0.040 Δ+0.001±0.25
    • story_cold_open0.2450.246 Δ+0.001±0.26
    • text_dominant0.0610.062 Δ+0.001±0.25
    • shorts-0.040-0.039 Δ+0.001±0.26
    • 4_10m-0.096-0.095 Δ+0.001±0.26
    • topic_6-0.418-0.417 Δ+0.001±0.31
    • topic_2-0.145-0.144 Δ+0.001±0.26
    • object_hero-0.274-0.273 Δ+0.001±0.26
    • number_list-0.101-0.100 Δ+0.001±0.25
    • topic_70.2040.205 Δ+0.001±0.28
    • tutorial0.0140.014 Δ+0.001±0.25
    • weekend_pm0.2500.250 Δ-0.001±0.27
    • topic_30.2660.266 Δ+0.001±0.26
    • demo_first-0.080-0.079 Δ+0.001±0.26
    • weekday_am-0.129-0.128 Δ+0.000±0.26
    • weekday_late-0.209-0.208 Δ+0.000±0.28
    • vlog-0.142-0.142 Δ+0.000±0.26
    • none-0.002-0.001 Δ+0.000±0.27
    • contrarian-0.016-0.016 Δ+0.000±0.27
    • topic_40.2520.252 Δ+0.000±0.26
    • list-0.020-0.020 Δ-0.000±0.28
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