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The truth about the cheap lens test

Experiment #165 · closed · published 7/10/2026, 9:18:00 PM

What happened

Creative features

  • hookTypeclaim
  • lengthBucket4_10m
  • thumbnailArchetypetext_dominant
  • publishSlotweekday_late
  • formatinterview
  • topicCluster7

Confounds the baseline knew

  • Followers at publish25,243
  • Days since previous post2.4
  • Channel age at publish (days)231
  • Local publish time7/10/2026, 9:18:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

134

Baseline expected

176

Residual reward

-0.46σ

raw -0.46σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)13419,698170
24h7410,834040
72h10715,758050

What changed in the posterior

  • Post missed its baseline by 0.46σ. Moved: topic_cluster:topic_7 -0.027, publish_slot:weekday_late -0.018, format:interview -0.015.

    • topic_70.1980.171 Δ-0.027±0.27
    • weekday_late-0.112-0.131 Δ-0.018±0.27
    • interview0.1710.156 Δ-0.015±0.24
    • 4_10m-0.089-0.104 Δ-0.014±0.25
    • claim-0.159-0.173 Δ-0.014±0.25
    • text_dominant0.0670.055 Δ-0.012±0.25
    • 20m_plus-0.107-0.098 Δ+0.009±0.27
    • before_after0.0830.089 Δ+0.007±0.27
    • commentary-0.031-0.025 Δ+0.006±0.26
    • weekend_pm0.1510.158 Δ+0.006±0.27
    • topic_1-0.086-0.080 Δ+0.006±0.25
    • topic_6-0.293-0.287 Δ+0.006±0.28
    • topic_40.1690.174 Δ+0.005±0.25
    • contrarian-0.038-0.033 Δ+0.005±0.26
    • shorts-0.058-0.054 Δ+0.005±0.26
    • weekday_am-0.137-0.133 Δ+0.004±0.25
    • topic_30.2570.261 Δ+0.004±0.26
    • number_list-0.093-0.089 Δ+0.004±0.25
    • topic_0-0.034-0.030 Δ+0.004±0.25
    • question0.1590.163 Δ+0.004±0.26
    • story_cold_open0.2210.218 Δ-0.003±0.25
    • weekend_am0.1350.138 Δ+0.003±0.28
    • 1_4m0.0520.055 Δ+0.003±0.25
    • weekday_pm-0.043-0.040 Δ+0.003±0.24
    • 10_20m0.0560.058 Δ+0.002±0.25
    • demo_first-0.096-0.094 Δ+0.002±0.25
    • object_hero-0.282-0.281 Δ+0.001±0.26
    • under_60s0.0820.081 Δ-0.001±0.26
    • face_reaction0.0610.062 Δ+0.001±0.25
    • none0.0660.067 Δ+0.001±0.26
    • list-0.023-0.023 Δ+0.001±0.27
    • tutorial-0.011-0.011 Δ+0.001±0.25
    • vlog-0.052-0.052 Δ+0.001±0.26
    • topic_5-0.033-0.033 Δ-0.000±0.27
    • topic_2-0.183-0.183 Δ+0.000±0.26
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