RATCHET
Skip to main content

7 rules for the cheap lens test

Experiment #170 · closed · published 7/16/2026, 5:03:00 PM

What happened

Creative features

  • hookTypenumber_list
  • lengthBucket10_20m
  • thumbnailArchetypetext_dominant
  • publishSlotweekday_pm
  • formatvlog
  • topicCluster6

Confounds the baseline knew

  • Followers at publish25,720
  • Days since previous post1.3
  • Channel age at publish (days)237
  • Local publish time7/16/2026, 5:03:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

90

Baseline expected

145

Residual reward

-0.79σ

raw -0.79σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)9028,350050
24h5015,593020
72h7222,680040

What changed in the posterior

  • Post missed its baseline by 0.79σ. Moved: topic_cluster:topic_6 -0.017, format:vlog -0.010, hook_type:number_list -0.008.

    • topic_6-0.286-0.302 Δ-0.017±0.27
    • vlog-0.084-0.093 Δ-0.010±0.26
    • number_list-0.092-0.100 Δ-0.008±0.25
    • 10_20m0.0530.046 Δ-0.007±0.25
    • weekday_pm-0.062-0.068 Δ-0.006±0.24
    • text_dominant0.0590.053 Δ-0.006±0.25
    • topic_40.1660.171 Δ+0.004±0.25
    • weekend_pm0.1520.157 Δ+0.004±0.26
    • topic_70.1710.174 Δ+0.004±0.26
    • 20m_plus-0.085-0.082 Δ+0.004±0.27
    • list-0.023-0.020 Δ+0.004±0.27
    • topic_50.0300.033 Δ+0.003±0.27
    • object_hero-0.284-0.281 Δ+0.002±0.26
    • topic_0-0.061-0.059 Δ+0.002±0.25
    • 4_10m-0.095-0.092 Δ+0.002±0.25
    • topic_2-0.187-0.184 Δ+0.002±0.26
    • demo_first-0.050-0.048 Δ+0.002±0.25
    • claim-0.183-0.181 Δ+0.002±0.25
    • shorts-0.046-0.044 Δ+0.002±0.26
    • question0.1640.166 Δ+0.002±0.26
    • commentary-0.025-0.024 Δ+0.002±0.26
    • story_cold_open0.1900.192 Δ+0.002±0.25
    • 1_4m0.0510.052 Δ+0.002±0.25
    • face_reaction0.0730.074 Δ+0.001±0.25
    • under_60s0.0730.072 Δ-0.001±0.26
    • topic_1-0.077-0.076 Δ+0.001±0.25
    • tutorial0.0280.029 Δ+0.001±0.24
    • interview0.1480.149 Δ+0.001±0.24
    • weekday_am-0.106-0.105 Δ+0.001±0.25
    • before_after0.0790.080 Δ+0.001±0.27
    • topic_30.2410.240 Δ-0.001±0.25
    • none0.0700.071 Δ+0.001±0.26
    • weekend_am0.1410.141 Δ+0.001±0.28
    • weekday_late-0.128-0.129 Δ-0.001±0.27
    • contrarian-0.033-0.032 Δ+0.000±0.26
← Back to the experiment ledger