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Building shooting in one take

Experiment #178 · closed · published 7/28/2026, 12:19:00 PM

What happened

Creative features

  • hookTypedemo_first
  • lengthBucket1_4m
  • thumbnailArchetypetext_dominant
  • publishSlotweekday_pm
  • formatcommentary
  • topicCluster7

Confounds the baseline knew

  • Followers at publish26,714
  • Days since previous post1
  • Channel age at publish (days)249
  • Local publish time7/28/2026, 12:19:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

193

Baseline expected

147

Residual reward

+0.46σ

raw 0.46σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)19310,1331100
24h1065,573050
72h1548,106180

What changed in the posterior

  • Post beat its baseline by 0.46σ. Moved: topic_cluster:topic_7 +0.009, hook_type:demo_first +0.006, format:commentary +0.006.

    • topic_70.1780.188 Δ+0.009±0.26
    • demo_first-0.048-0.041 Δ+0.006±0.25
    • commentary-0.013-0.007 Δ+0.006±0.25
    • 1_4m0.0670.072 Δ+0.005±0.25
    • text_dominant0.0550.060 Δ+0.004±0.24
    • before_after0.0340.031 Δ-0.003±0.27
    • contrarian0.0040.001 Δ-0.003±0.25
    • weekday_pm-0.042-0.039 Δ+0.003±0.24
    • topic_1-0.039-0.041 Δ-0.002±0.24
    • vlog-0.064-0.066 Δ-0.002±0.25
    • number_list-0.135-0.137 Δ-0.002±0.25
    • shorts-0.074-0.076 Δ-0.002±0.25
    • claim-0.181-0.183 Δ-0.002±0.25
    • topic_0-0.072-0.073 Δ-0.002±0.24
    • topic_5-0.011-0.013 Δ-0.002±0.26
    • topic_40.1690.167 Δ-0.002±0.25
    • topic_2-0.187-0.188 Δ-0.002±0.26
    • 10_20m0.0510.049 Δ-0.001±0.25
    • face_reaction0.0560.054 Δ-0.001±0.24
    • weekday_late-0.125-0.126 Δ-0.001±0.27
    • 20m_plus-0.114-0.116 Δ-0.001±0.26
    • list-0.027-0.028 Δ-0.001±0.27
    • 4_10m-0.097-0.099 Δ-0.001±0.25
    • weekday_am-0.134-0.135 Δ-0.001±0.25
    • none0.1070.107 Δ+0.001±0.26
    • under_60s0.0860.085 Δ-0.001±0.25
    • tutorial0.0480.047 Δ-0.001±0.24
    • question0.1470.147 Δ+0.000±0.26
    • weekend_am0.1450.145 Δ-0.000±0.28
    • weekend_pm0.1470.148 Δ+0.000±0.26
    • topic_30.2420.242 Δ-0.000±0.25
    • story_cold_open0.2040.204 Δ+0.000±0.25
    • object_hero-0.260-0.260 Δ+0.000±0.26
    • interview0.1220.123 Δ+0.000±0.24
    • topic_6-0.289-0.288 Δ+0.000±0.27
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