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Why does the cheap lens test

Experiment #182 · closed · published 8/3/2026, 12:29:00 PM

What happened

Creative features

  • hookTypequestion
  • lengthBucket20m_plus
  • thumbnailArchetypebefore_after
  • publishSlotweekday_pm
  • formatshorts
  • topicCluster5

Confounds the baseline knew

  • Followers at publish27,235
  • Days since previous post2
  • Channel age at publish (days)255
  • Local publish time8/3/2026, 12:29:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

655

Baseline expected

194

Residual reward

+2.03σ

raw 2.03σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)655343,8753331
24h360189,1311181
72h524275,1002261

What changed in the posterior

  • Post beat its baseline by 2.03σ. Moved: topic_cluster:topic_5 +0.069, hook_type:question +0.052, thumbnail_archetype:before_after +0.052.

    • topic_5-0.0190.050 Δ+0.069±0.26
    • question0.1720.225 Δ+0.052±0.25
    • before_after0.0070.058 Δ+0.052±0.27
    • 20m_plus-0.098-0.051 Δ+0.048±0.26
    • shorts-0.075-0.033 Δ+0.042±0.25
    • interview0.1110.092 Δ-0.019±0.24
    • topic_70.1840.165 Δ-0.019±0.26
    • claim-0.204-0.222 Δ-0.018±0.25
    • weekday_pm-0.051-0.034 Δ+0.017±0.24
    • none0.1350.118 Δ-0.016±0.26
    • topic_2-0.172-0.187 Δ-0.015±0.25
    • 1_4m0.0690.054 Δ-0.015±0.25
    • under_60s0.1110.098 Δ-0.013±0.25
    • topic_6-0.222-0.233 Δ-0.011±0.27
    • weekday_late-0.141-0.152 Δ-0.011±0.27
    • weekend_pm0.1870.197 Δ+0.010±0.26
    • face_reaction0.0860.077 Δ-0.008±0.24
    • text_dominant0.0510.043 Δ-0.008±0.24
    • list-0.033-0.041 Δ-0.007±0.27
    • demo_first-0.042-0.049 Δ-0.007±0.25
    • topic_0-0.092-0.099 Δ-0.007±0.24
    • story_cold_open0.1930.186 Δ-0.006±0.25
    • number_list-0.103-0.109 Δ-0.006±0.25
    • topic_30.2240.219 Δ-0.005±0.25
    • 10_20m0.0340.029 Δ-0.005±0.25
    • object_hero-0.271-0.275 Δ-0.003±0.26
    • tutorial0.0540.051 Δ-0.003±0.24
    • topic_40.1570.159 Δ+0.002±0.25
    • commentary0.0270.029 Δ+0.001±0.25
    • topic_1-0.053-0.052 Δ+0.001±0.24
    • weekday_am-0.130-0.131 Δ-0.001±0.25
    • vlog-0.078-0.077 Δ+0.001±0.25
    • 4_10m-0.109-0.108 Δ+0.001±0.25
    • weekend_am0.1420.142 Δ+0.000±0.28
    • contrarian-0.009-0.009 Δ+0.000±0.25
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