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Everyone is wrong about the cheap lens test

Experiment #191 · closed · published 8/15/2026, 2:11:00 PM

What happened

Creative features

  • hookTypecontrarian
  • lengthBucket20m_plus
  • thumbnailArchetypenone
  • publishSlotweekend_pm
  • formatcommentary
  • topicCluster7

Confounds the baseline knew

  • Followers at publish28,313
  • Days since previous post2.1
  • Channel age at publish (days)267
  • Local publish time8/15/2026, 2:11:00 PM

The residual reward

Raw views mostly measure how big the channel already was. The baseline predicts what this channel “should” have earned given the confounds above; the residual is how the post actually landed relative to that prediction — measured in standard deviations.

Observed (168h)

131

Baseline expected

205

Residual reward

-0.75σ

raw -0.75σ · residual sd 0.599 log-views

Checkpoints

CheckpointViewsWatch time (min)CommentsLikesFollower delta
168h (close)13168,775170
24h7237,826040
72h10555,020050

What changed in the posterior

  • Post missed its baseline by 0.75σ. Moved: topic_cluster:topic_7 -0.033, length_bucket:20m_plus -0.028, thumbnail_archetype:none -0.026.

    • topic_70.1870.154 Δ-0.033±0.26
    • 20m_plus-0.103-0.131 Δ-0.028±0.25
    • none0.0960.070 Δ-0.026±0.25
    • commentary0.0390.013 Δ-0.025±0.25
    • weekend_pm0.1760.151 Δ-0.025±0.25
    • contrarian-0.038-0.054 Δ-0.015±0.25
    • before_after0.0630.076 Δ+0.014±0.26
    • weekday_late-0.180-0.168 Δ+0.012±0.27
    • topic_2-0.217-0.205 Δ+0.012±0.25
    • vlog-0.083-0.071 Δ+0.011±0.25
    • 10_20m0.0400.047 Δ+0.007±0.24
    • under_60s0.1110.118 Δ+0.007±0.25
    • topic_0-0.060-0.054 Δ+0.006±0.24
    • topic_30.1890.195 Δ+0.006±0.25
    • number_list-0.070-0.065 Δ+0.005±0.24
    • topic_40.1620.157 Δ-0.005±0.25
    • tutorial0.0100.014 Δ+0.005±0.24
    • topic_1-0.033-0.028 Δ+0.005±0.24
    • claim-0.238-0.234 Δ+0.004±0.24
    • text_dominant0.0460.050 Δ+0.004±0.24
    • 4_10m-0.082-0.078 Δ+0.004±0.25
    • weekday_pm-0.039-0.035 Δ+0.004±0.24
    • 1_4m0.0340.037 Δ+0.003±0.25
    • interview0.0940.096 Δ+0.002±0.24
    • story_cold_open0.1740.172 Δ-0.002±0.25
    • list-0.002-0.004 Δ-0.002±0.27
    • shorts-0.059-0.057 Δ+0.002±0.25
    • weekday_am-0.113-0.111 Δ+0.001±0.24
    • topic_6-0.300-0.298 Δ+0.001±0.26
    • topic_50.0710.072 Δ+0.001±0.26
    • face_reaction0.0910.092 Δ+0.001±0.24
    • question0.2260.227 Δ+0.001±0.25
    • object_hero-0.296-0.296 Δ+0.001±0.25
    • demo_first-0.053-0.053 Δ+0.001±0.25
    • weekend_am0.1550.155 Δ+0.000±0.28
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